Home»Articles»Cape Union Mart – 80 years and still exploring
Cape Union Mart shares our passion for the outdoor world as well as our goal to help everyone explore and experience what it has to offer.
The history of Cape Union Mart dates all the way back to 1933 when the late Philip Krawitz, grandfather of the current Chairman, founded the business on the corner of Corporation and Mostert Street in Cape Town. Cape Union Mart originated as an “Army and Navy Store” and became famous for its “everything from an anchor to a toothpick” product range.
During the war years of the 1940’s, Cape Union Mart supplied visiting troops with some of the luxuries and necessities associated with the military. Passing whaling ships and foreign fishermen were also catered for with a unique array of merchandise from around the world.
After the war, the company grew and prospered under Arthur Krawitz who took over the business from his father. The company became famous for non-seasonal merchandise and specialised in selling summer clothing to people touring overseas in winter. and vice versa. Cape Union Mart was the first importer of many famous products such as Levi Jeans, Hong Kong anoraks, Norwegian socks and Gore-Tex weather clothing.
Today Cape Union Mart is South Africa’s favourite outdoor adventure store. Stocking everything one needs for outdoor pursuits – including hiking, camping, trail running, mountain biking, snow sports, travel and more.
If you’re off to chase the snow this winter be sure you have everything you need by visiting Cape Union Mart’s Winter Catalogue or your nearest stockist,